A New York brand · Est. 2023
Sleek style, with a few delightful surprises
Founded in New York in 2023, Peachmind crafts semi-fine jewelry, bags and accessories that pair a clean, minimalist look with small, delightful details — pieces for people who care as much about how something is made as how it looks.
New York
Designed & based in NYC
3 & 5 Years
18K Vermeil
& 925 sterling silver
Free Shipping
On US orders over $78
Our story
Founded in New York, 2023
Peachmind began in New York in 2023 with a simple idea: to craft pieces with sleek style and a few delightful surprises — a chic statement about who you are. That combination is more than a feast for the eyes. It's a nod to people who crave unique style and top-tier craftsmanship.
From semi-fine jewelry we grew into the pieces that go with it — bags and accessories, held to the same standard. Two worlds, one point of view: minimal, considered and made to last. Our first tote bag, its design now finalized, joins the line soon.
Our Emblem
The story of Spera
Spera comes from the Latin spero, "I hope."
Hope is the quietest thing we carry, and often the most important. It rarely announces itself, yet it moves us forward every day.
The mark is drawn as a bud that has not yet opened. Not a flower in full bloom, because hope is never about what has already arrived. It is about what is still to come.
Held upright, it also becomes a torch raised high. Our inspiration comes from the most famous torch in our city: the one held by the Statue of Liberty, a gift from France to the United States in 1886. For generations, its light has greeted those who arrived in New York harbor with nothing but a dream. This is a city built on hope, and it is where PEACHMIND was born. Spera carries that same light.
At its center, two strands wrap around each other. One is who you are, the other is who you are becoming. Life twists them together, and they grow stronger for it. At the base they part and step forward, each on its own path, from the same root.
Spera is the mark of PEACHMIND, and the meaning behind everything we create: to carry a little light, and a little hope, wherever you go.
Spera. Carry hope.
The people behind Peachmind
Design led by Gianna DeLuca
Gianna DeLuca
Creative Director, Peachmind
Peachmind's design is led by our Creative Director, Gianna DeLuca. Italian American and drawn to art and crafting since she was young, Gianna moved from Florida to study art in New York, where she developed a deep interest in fashion and earned art awards from high school through college.
Her vision is minimalist and practical — pared back, but never at the expense of artistic integrity. It's the sensibility behind the pieces our community has come to love, and it guides every category she oversees: jewelry, bags and accessories.
Next from her studio: Peachmind's first tote bag — a compact everyday style, with the design now finalized.
Design, making & materials
Designed in New York, made by hand
Every Peachmind piece is designed and prototyped in our New York studio and handcrafted by experienced artisans. Here's how a piece moves from concept to your hands.
Step 01
Design
Concepts are developed in-house in New York, built around a restrained, minimalist design language.
Step 02
Production
Pieces are ethically handcrafted by experienced artisans in Thailand and China. As demand grew beyond what our New York studio could support alone, we carefully expanded a trusted global craftsmanship network.
Step 03
Prototyping & Testing
We test our sterling silver and 18K gold vermeil on a range of skin types to confirm our materials are hypoallergenic.
Leather prototypes: Accessories and handbags — are designed and crafted in our New York studio.
Step 04
Quality Control
We periodically use an X-ray fluorescence (XRF) analyzer to confirm every jewelry coating meets our standards.
Leather is measured for consistent thickness, and hand-stitching passes a final inspection before packing and shipping.
The materials, specifically
18K Gold Vermeil
- Base metal 925 sterling silver
- Plating Thick layer of 18K yellow gold
- Finish NT protective coating for lasting wear
- Skin safety Tested hypoallergenic across skin types
- Construction Handcrafted
Sterling Silver
- Composition 925 sterling silver
- Durability finish Thick-coated in 18K white gold
- Skin safety Tested hypoallergenic across skin types
- Construction Handcrafted
Genuine Leather
- Sourcing Australia and Italy
- Types Pebbled grain, vegetable-tanned cowhide, Napa, calfskin, untreated hide & tumbled
- Prototyping Designed & crafted in our New York studio
- Applications Accessories & handbags
Responsible production
Peachmind's current commitments
Peachmind currently describes its approach around recycled materials, gemstone sourcing and recyclable packaging. We keep these to the brand's own published wording rather than strengthening them.
- Recycled metals, including recycled sterling silver
- Ethically sourced gemstones, with fair-labour and eco-friendly mining practices
- Jewelry made free from harmful substances such as lead
- Recyclable packaging — recycled cardboard, with 100% recyclable fabric and cleaning cloths
Buy with confidence
Our promise, and what customers say
3 & 5 Years Warranty
PEACHMIND jewelry is covered for 3 years against manufacturing defects, including clasp integrity and stone settings. Genuine leather goods are covered for 5 years against defects in stitching, hardware, and leather, with repair or replacement of equal or greater value.
Read the warrantyShipping & returns
Complimentary shipping on US orders over $78 and worldwide over $150. See the return and shipping policies for full details.
Return policyCustomer care
Questions about products, orders or repairs? Contact the Peachmind team directly and we'll help before and after you buy.
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